Orange Parametric Store Design

Three keywords wew determined to provide the foundations of the design concept of the sports store: Energy, rhythm and competition. The brand’s theme color, epoxy was used on floor coating which accomplished to incorporate the ”energy” to the location. Asymmetrical panels that start from floor and go all the way to the celling stress the emphasis on rythm and proivde the necessary space for product exhibition. Runnign track lanes on the floor is as suggestion to the last keyword competition.